IFRA UK 2022 Fragrance Forum
Thu October 20 2022, from 10:00 am
Welcome to the IFRA UK 2022 Fragrance Forum.
Our theme this year is 'Scents of Identity - How our sense of smell defines us'.
Registrations are closed

Event details

We are delighted that Professor Barry SmithDirector of the Institute of Philosophy at the Centre for the Study of the Senses will once again be chairing the event. With Barry at the helm we will be exploring our sense of smell, finding out the results of the smell survey, plenty of interactive opportunities, and hearing from a fantastic line up of speakers including:

Katherine Whitcroft, ENT Surgeon, Royal National Throat, Nose and Ear Hospital and UCL. Katherine will explore how clinicians test our sense of smell and how patients perceive their assessment. What are the best techniques and how can be bring clinicians and patients together and target testing towards what's really important?
Simon Gane, Consultant Surgeon, Royal National Throat, Nose and Ear Hospital and UCL. Scientists have recently identified a highly potent odour molecule that appears to be a trigger for the sense of disgust experienced by many of those who have parosmia. Simon has been a researcher on this latest work and will be explaining how this research could be used and why it is important. 
Johan Lundstrom Associate Professor, Dept. of Clinical Neuroscience, Karolinska Institutet, SwedenJohan will be presenting several recent publications on how odour pleasantness is processed by the brain, what the cultural impact is and how it might impact on our behaviour -  trying to answer the question of ‘why do we have a nose’.
Professor Stuart Firestein Department of Biological Sciences, Columbia University. In conversation with Lisa Hipgrave, Director, IFRA UK and perfumer. How does the nose process smell – the view from neuroscience and the view from a perfumer
We look forward to seeing you at The Royal Institution as we explore our ‘scents of identity’.